The Internet is full of influencers: bloggers, journalists, YouTubers, etc. from a wide variety of sectors and market niches.
Many of them have a large following on their social networks. And they have very loyal audiences. Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. Hopefully, they will mention you in one of their social networks giving you notoriety. In addition to the increase in visits you can get, this will increase your reputation in the sector. A good example of how to use this strategy can be seen at Puma. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . More than 60 influencers participated in this campaign who recommended the shoes to their followers. Some of these influencers were Nina Urgell, Marina Romero or Jessica Goicoechea. They used their notoriety on social media (Instagram, Twitter, etc.) to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails.
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October 2019
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